Domex is a market-leading brand in large parts of Europe. Harpic is a market leader in the category with a lion’s share of over 70%, while Domex has a share of 7% in the Rs 1,300-crore segment.
Why is domex against Harpic?
Hindustan Unilever’s Domex has directly challenged rival Harpic in its new evidence-based brand campaign. It questions Harpic as a toilet cleaner brand and if it helps in containing malodour and disinfects the toilet over a longer period of time.
Did Harpic Sue domex?
In 2008, Reckitt moved the Delhi High Court seeking a restraint on HUL’s commercial that showed Harpic in a bad light and portrayed HUL’s Domex killing germs better than blue-coloured Harpic liquid. Back then, Harpic lost the case to Domex.
Who is owner of domex?
As a part of Hindustan Unilever Limited, Domex focuses on fighting the war against India’s sanitation issues.
What are the range of Domex products?
Domex Toilet Cleaners
- Domex Fresh and Clean Ocean Liquid Toilet Cleaner. 750 ml. 750 ml. ₹110. ₹147. 25% off. 750 ml. 750 ml. Add Item.
- Domex Fresh and Clean Lemon Liquid Toilet Cleaner. 750 ml. 750 ml. ₹110. ₹147. 25% off. 750 ml. 750 ml.
- Domex Disinfectant Regular Liquid Toilet Cleaner. 1 L. 1 L. ₹170. ₹189. 10% off. 1 L. 1 L.
Who is owner of Harpic?
Harpic Company Profile, Wiki, Networth, Establishment, History and More
| Points | Information |
|---|---|
| Founder Name | Harry Pickup |
| Establishment Place | United Kingdom |
| Registered Address | Plot no. 48 Institutional Area, Sector 32, Gurgaon 122001, Haryana, India |
| Telephone No. | 91 124 402 8000, 331 9000 |
Is Unilever a Harpic product?
NEW DELHI: Hindustan Unilever owned brand Domex has launched a new campaign directly comparing itself with its competitor Reckitt’s toiler cleaner brand Harpic.
Who is the owner of domex?
As a part of Hindustan Unilever Limited, Domex has its focus on fighting the war against India’s sanitation issues. Our products have been designed to provide clean and hygienic toilets to every household in the country.
Which company owns Domex?
Hindustan Unilever Limited
In India, Domex has effectively fought poor sanitation and germs since 1997. As a part of Hindustan Unilever Limited, Domex focuses on fighting the war against India’s sanitation issues. Our products have been designed to provide clean and hygienic solutions to every household in the country.
Is Domex a bleach?
Domex (known in many countries as Domestos) is a powerful, quick-acting bleach. The brand was launched in the UK in the 1920s and was sold door-to-door by salesmen on bicycles.
Is DOMEX India’s largest fast-moving consumer goods company?
Domex, part of Hindustan Unilever Limited (HUL), India’s largest fast-moving consumer goods company, has been around since its India launch in 1997. To start with, Domex has unveiled a new campaign recently calling out assertions by its competition – in this case, claims made by the leader brand Reckit’s Harpic on toilet cleaning.
Why DOMEX toilets?
As a part of Hindustan Unilever Limited, Domex has its focus on fighting the war against India’s sanitation issues. Our products have been designed to provide clean and hygienic toilets to every household in the country.
What is the campaign of DOMEX?
The campaign ‘Drop The Shame, Pick up The Brush’ aims at eradicating gender and caste stereotypes associated with toilet cleaning in India. Today, the brand offers a wide range of products to choose from. With Domex, you can be certain that the job is done.
How DOMEX is fighting the war against poor sanitation in India?
In India, Domex has effectively fought poor sanitation and germs since 1997. As a part of Hindustan Unilever Limited, Domex has its focus on fighting the war against India’s sanitation issues.
